Engagement Rings

I have had a lot of experience selling engagement rings, and I want to spare guys the agony of the engagement process. I have written this brochure to assist the men!
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"There was a well-educated engineer who came to the store. He’d searched the Internet, he had trained himself on diamonds, and had visited every store between Asheville and Hendersonville. He eventually came in one day to buy from us. We asked him why he chose to buy from Shelley’s. He said, ‘it was because I knew I could trust you.’ In spite of everything he knew, he ultimately bought because of trust."

Stan Shelley
Owner, Shelley's Jewelry

Shelley’s goals are to make your loved one very happy and to show off your selected diamond to its absolute best. We make it easy to design a ring that you both will love. Our master setters will make sure the setting is fit perfectly to your diamond.

Consider how the ring looks on her hand

Men often don’t realize that the mounting or setting of the diamond is a highly-personalized fashion statement for a woman. It’s important that her personality dictate how the diamond is set.

Does she want a modern look

An antique setting? Or something traditional? Her preferences will be as individual as she is. And her lifestyle is important, too. Does her lifestyle make it easy to lose jewelry or to cause its prongs to get hooked on clothing?

We can help you select a mounting that is perfect for her

Each setting is designed for comfort based on the width, height, weight, and balance compared to the shape of her hand... things not available at chain retailers.

Marry the diamond to the perfect mounting

A good mounting is crucial to showing off a diamond to its absolute finest. Even the most beautiful diamond can show poorly in a bad setting. Stores that mass produce settings don’t care about maximizing a diamond's brilliance. At Shelley’s, our master jewelers work with each individual diamond to bring out all its beauty.

Make sure the diamond is secure in its setting

Each setting is tailored exactly to the diamond, with prongs that are cut to fit the diamond’s individual shape so that it can’t spin or loosen. At chain stores, settings are mass produced and the diamonds are fit after the fact.