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429 N. Main St. Hendersonville NC 28792 (828) 692.3615
Hearts on Fire
Awards Banquet
"We believe that a diamond isn't perfect until it creates the perfect reaction in the face of a loved one. Hearts on Fire® diamonds, the world's most beautifully cut, does just that."
Stan Shelley
Owner/President, Shelley's Jewelry

We have certified gemologists on staff, all of whom have personally handled thousands of diamonds in their careers. And we all agree: there is nothing that compares to the Hearts on Fire® diamond.
Cut specifically for beauty, and considered the "world’s most perfect diamond," Hearts on Fire®is the world’s premier diamond.
What makes the Hearts on Fire® diamonds so fabulous? Patented technology that creates perfectly-cut facets no matter how small the stone. Hearts on Fire® diamonds undergo the world’s most exacting cutting and polishing techniques to exhibit superior brilliance, fire and sparkle...a difference that is exquisitely obvious, even to the naked eye.
Because of their perfect proportions, Hearts on Fire® diamonds look larger, sparkle more brilliantly, and have more fire than ordinary diamonds. They are, unquestionably, the finest diamonds you can buy.
That’s why we take such pride in providing the world’s best diamonds to our customers.